Our Story

We are homewares professionals who have spent the past 12 years designing and manufacturing over 15 million products for leading global housewares brands. From cookware to bakeware, servingware to storage containers, kitchen utensils to food prep tools and many more – this is our DNA.

Two things have always struck us:

  • How much consumers end up paying for these products in a retail store (hint - it’s due to the traditional multi-step wholesale and retail distribution models that add cost & margin at every step), and
  • Why so many products are poorly designed, don’t function properly or just don’t last.

Basically, you the consumer get a raw deal.

So we created Bluebird to offer a better alternative. No costly bricks & mortar stores. No middle men taking a cut. Just quality homewares delivered direct to you at a fair price.

We do this by designing and manufacturing our own housewares inhouse as well as sourcing selected products from other reputable housewares brands and manufacturers. In this way we can bring you a growing range of innovative, quality housewares at the best possible price.

We look forward to you sharing this exciting Bluebird journey with us.